"Hey, I've got it! Remember that award-winning campaign we did for the fur industry?"

"You mean the 'Nothing says love like the pelt of a dead mammal' slogan? Are you kidding? What a disaster; if you remember, the award we got was from an animal rights group."

"Well, how about something along the lines of what we did for De Beers, the diamond monopolist?"

"Don't remind me of that one. What were we thinking when we wrote, 'Three month's salary really isn't too much to pay for a sparkly, semi-precious pebble.'"

"Yeah, I remember now, sales plummeted faster than that skyscraper window washer who stepped back to admire his work."

"So, have you ever been fishing?"

"No way, you know how fresh air gives me the hives."

"I've never been either; why do people go fishing anyway? I mean, if they want to have fish for dinner, they can just pop down to Red Lobster."

"I watched a fishing commercial once and the guy in the boat said he couldn't wait until 'Miller time' to come in. Maybe it's all about deprivation, you know, so you'll appreciate things more."

"You might be onto something, I asked a friend who fishes to describe a typical outing and it sounded like a cross between boot camp and the TV show 'Survivor.'"

"We must be missing something really fundamental. I think we might actually have to go fishing to see what all the hoo-ha is about ... don't give me that look, and for heaven's sake, 'man-up' about your hives, don't they have a patch or something?"

"Why are we getting up at 4:00 in the morning? Are we trying to get there before the fish are awake?"

"Don't ask me, I'm just following my friend's instructions, after all, he was nice enough to loan us his boat."

"Have you ever driven a boat?"

"No, but I did stay at a Holiday Inn Express last night."

"Yeah, that's a good one, but seriously, do you know anything about boats?"

"How hard can it be? It has wheels and a motor; it's gotta be like driving a car, besides my friend gave me a checklist."

"Hmmm ... he says to check the drain plug three times, but what am I checking?"

"You moron, you're supposed to take it out, how is it supposed to drain if it's plugged in?"

"Hey, we're floating and moving; I'm impressed, although I'm starting to think that you're supposed to untie the boat from the trailer."

"So what kind of fish are we looking for?"

"Frankly, I could care less about the fish; I read that the Hudson River is loaded with strippers this time of year."

"You dummy, that's STRIPERS - it's a kind of fish."

"Why does my reel have a picture of Sponge Bob on it?"

"It was the only one less than $30 at S-Mart. Pipe down, press the little button - like the instructions say - and fling the bait."

"Why is this boat so wet? The water is up to my ankles. I wish your friend had warned us, I would have worn galoshes."

"Yeah, this is weird, maybe you need to be low in the water so the fish can't see you as much."

"What does it mean when that round red and white thing goes underwater, the rod bends, and the reel makes a loud whiny sound?"

"I think you have a fish, do something."

"Do what?"

"Turn that crank thing!"

"It came off."

"The fish?"

"No, the handle."

"Pull on the line then."

"The water is almost up to my knees now, but I think I've figured out why ... see how easy it is to drag the fish into the boat?"

"Hey, I think I've got our slogan. 'Fishing: it's great exercise and really helps you get into water.'"

"Shut up and keep swimming!"